Save cancer patients, not only the breasts: the sexualization of cancer of the breast



Sooner or later recently, I saw a meme that got me thinking. It had been a bit stating that cancer of the breast awareness ads are excessive which the overemphasis may cause individuals with other kinds of cancer to become overlooked. The writer expressed worry about cancer of the breast being awarded the status of “rock star cancer.” I believe the meme touches with an important subject, but there's also much more into it. I believe that awareness campaigns are useful and important, however that they’re being performed in ways it is not quite as positive.

Cancer of the breast awareness ads featuring Playboy-esque models in shirts that say “Save second base” (with two baseballs strategically attracted around the chest) and bracelets studying “Save the boobies” appear is the most widely used. It’s easy to understand why: they’re using sex to spread awareness. I realize that sex costs better or worse, and individuals who promote these ads will say they’re benefiting from this to do something positive. Some might be sincere within their motives, however i don’t believe for any minute that everybody in the industry of creating these ads does it of interest for cancer patients. Profit plays an enormous part because of all of the “pink” merchandise, combined with the firms that make mammogram machines. Breasts happen to be marketable as lengthy because they have existed. Awareness campaigns for cancer of the colon wouldn’t be as effective. “Save the buttholes” just doesn’t have a similar ring into it.

That being stated, people need to make money, so what’s wrong with this particular? The solution is based on the technique, along with the reasoning behind it.

Clearly, we can’t discuss cancer of the breast without speaking about breasts. The aforementioned cancer of the breast awareness ads (“Save the tatas,” “I Heart Boobies,” etc) might just be cute, playful slogans–if they weren’t the predominant ones being peddled through the media and, consequently, by consumers. The issue using these slogans and pictures creating nearly all ads isn't that they mention female anatomy it’s they get it done in a manner that is objectifying. It normally won't show concern for that real those who are suffering they merely concentrate on the breasts. These ads have no idea contain details about signs and symptoms, treatment and prevention. They simply recite a suggestive slogan, shove some inside your face, and refer to it as “awareness.” They appear to focus on the cheapest common denominator, to individuals who don’t worry about cancer unless of course this means a warm model might lose her breasts. That is why cancer of the breast is presented because the most devastating kind. Society appears to think that the mastectomy may be the worst possible factor that could affect a lady, since her bra size is viewed as a significant component of her attractiveness–and thus her worth.

Clearly no lady uses a mastectomy, and who wants to be afflicted with any type of cancer. Other kinds from the disease absolutely have to be recognized and discussed. “No-Shave November” is supposed to bring focus on testicular cancer, that is a nice beginning, however it regrettably appears to concentrate much more on beards compared to disease. Individuals with less commercialized types of cancer will not be designed to feel invisible or ignored, plus they need as much support as cancer of the breast survivors. But to ensure that that to occur, society must re-think its priorities and prevent calculating women’s worth by their literal measurements.

Only then will this type of major problem stop being exploited. TC mark


More than a Chest: Save Lives, Not Breasts