Considering October being National Cancer Of The Breast Awareness month, it’s about time we address a slogan without any devote the discussion of saving women’s lives—“Save the tatas.”
Besides this being slogan a juvenile phrase that reduces women for their chests, it entirely misses the purpose. Cancer of the breast awareness isn’t about saving women’s breasts. Sturdy saving women’s lives.
The saying originated in a for-profit T-shirt company headed by clothing designer Julia Fikse in 2004. Fikse hasn’t had cancer of the breast, but was motivated to address the problem because she understood individuals who faced the condition.
Regrettably, Fikse made the ill-advised decision to make use of sex to market awareness.
Just 5 % from the arises from Fikse’s shirts, that also feature exploitative slogans like “I love my big ta-tas,” visit cancer of the breast research.
Based on a job interview printed by KOMO-TV News, when preparing a possible slogan, Fikse bounced ideas off her husband. He chuckled in the word “tatas”—likely because it’s juvenile and tasteless—and Fikse ran by using it.
According to Breastcancer.org, “about 40,290 women within the U.S. are anticipated to die in 2015 from cancer of the breast,” as the National Cancer Institute reports that “approximately 12.3 % of ladies is going to be identified as having cancer of the breast sooner or later throughout their lifetime.”
An illness like cancer of the breast, which affects a lot of and it has taken a lot of lives, will not be reduced to some light-hearted catchphrase.
Advocates of the slogan appear to think that creating light from the issue helps you to take away the shame of freely discussing health problems affecting your intimate parts of the body whilst getting levity to some harsh subject.
However, we don’t desire to make light of the issue or sexualize it to get rid of the shame. There should not, have you been any shame in discussing your individual health, and slogans such as this may actually re-sexualize the problem by appealing mainly to men’s views of women’s anatomy.
In addition, cancer of the breast doesn’t just affect women. While cancer of the breast is 100 occasions much more likely in females, 2,350 installments of cancer of the breast in males is going to be diagnosed and 440 will die in the disease in 2015 alone, based on the American Cancer Society.
Gendering an illness that affects both women and men is really a move which will unquestionably create more stigma for male cancer of the breast victims and survivors.
It’s insulting to men to presume that getting men to aid cancer of the breast awareness and prevention requires spinning the problem into being concerning the breasts, and not the ladies who own them.
A lot of women with cancer of the breast lose each of their “tatas” to bilateral mastectomies—the surgery of both breasts—in an attempt to outlive.
By focusing the problem on their own breasts, “save the tatas” proponents show a disrespect for ladies that borders on misogyny.
Ladies who lose their breasts for this disease aren’t any less lady compared to what they were before, and albeit, these slogans are encouraging misogynistic views of ladies as simply parts of the body.
How can the slogan’s proponents think focusing the problem on men’s passion for breasts feels to ladies who have forfeit these two apparently prized assets?
Women aren’t their anatomy. Forcing ladies who are battling or dealing with cancer of the breast to consider how sexually desirable they’ll be while fighting to outlive is wholly inappropriate and sexist.
Screw the tatas. Save the ladies.