by Ms. on March 3, 2012 &bull 6:23 PM 9 Comments
For Cancer Of The Breast Awareness Month, the Ms. blog is going to be running a number of pieces dedicated to the condition and activism around it.
It’s fun. It’s flirty. Also it grabs an individual’s eye. Shirts, baseball caps and rubber bracelets emblazoned using the slogans “Save the tatas,” “Save second base,” “I heart boobies.”
With every Cancer Of The Breast Awareness Month that comes around, the catchphrases appear to obtain more ubiquitous. Because this week began another awareness month, I’ve been going for a harder consider the slogans which i once thought clever. They’re a cheeky method of getting people, especially men, considering cancer of the breast, however they sacrifice the gravity from the epidemic and change it with shallow sexual innuendo.
The entire “insert boob-related pun about breast cancer” trend jogs my memory of the similar obsession that overtook my Facebook newsfeed 2 yrs ago. All of a sudden, our girlfriends’ status updates altered to “I enjoy it around the kitchen counter” or “I enjoy it on my small desk” or some iteration of the items they loved “it” on.
Eventually once the big secret hit my inbox, I recognized these were naming places they loved to place their purses as part of cancer of the breast awareness. Anticipation was it would pique the eye of males, who may wish to understand what had caused the inundation of sexually provocative statuses. Though well intentioned, I did not observe how it’d anything related to cancer of the breast or funding research.
These sexually colored awareness campaigns could get attention from men, although not in a manner that means action. On the top of this, they grossly underestimate men by presuming they require a sexualized gimmick to encourage them to worry about a social cause. Men that have moms, spouses, siblings and kids impacted by the condition don’t require such tactics to create cancer of the breast worth their attention.
“Save the tatas” also reduces breasts to sexual objects rather of areas of a person. “Save the women” ought to be enough to motivate people, however it doesn’t appear to achieve the same possibility to go viral within an awareness campaign.
And don’t forget forget, as E! host and cancer of the breast survivor Giuliana Rancic stated before deciding to obtain a double mastectomy, “Sometimes you cannot ‘save the tatas.” Within their battles against cancer of the breast, a lot of women need to lose their breasts to have their lives. Even when some choose to undergo renovation afterwards, the sensation sheds forever, which could deal huge emotional blow. Within the first cancer of the breast memoirs available, First You Cry, NBC correspondent Gloria Rollin explored the devastation she felt after losing her breast to cancer and also the impact it’d on her behalf sexuality. We shouldn’t forget women’s real feelings within our pursuit of appealing slogans.
How are women with mastectomies designed to feel once they see these kinds of slogans? Could they be designed to believe that they unsuccessful in some manner simply because they couldn’t maintain their breasts? Remaining alive is the specific game here, which phrases overlook that. In addition they exclude and therefore are insensitive to men identified as having cancer of the breast, who certainly do not have “tatas” in order to save.
It’s great to boost awareness, however the details are that the amount of women’s lives that cancer of the breast claims hasn’t altered. It’s continued to be at 40,000 annually for over a decade.
Cancer of the breast isn’t intended to be sexy. Marketing it as being such trivializes it too as stops individuals from comprehending the disease and concentrating on prevention and treatments. The main focus shouldn’t continually be on “saving second base,” but on which makes it completely to the dish by saving women’s lives.
Guest publish by Anita Little, initially published around the Ms. blog.
Photo thanks to ginashoots under Creative Commons 2..
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